Postmodernity is associated
with an awareness of social and cultural transitions after World War II and the
rise of mass-mediated consumerist popular culture in the 1960s-1970s. This is
often expressed in postmodern art as a concern with representation and an ironic self-awareness. Alan Kirby says postmodernism is
dead and buried. In its place comes a new paradigm of authority and knowledge
formed under the pressure of new technologies and contemporary social forces;
post postmodernism. Personally, I would counter Kirby’s idea due to the
pressure of new technologies in my opinion are in fact assisting the increase
of postmodern theory observed within media and becoming the hegenomic norm. Ultimately,
the advances in technology and variety of media that is accessible by audiences
allows one to have the perspective that they are able to be more active in
making decisions in what they expect and want from media and have open
opinions. Hence it can be said that a remixed hybridity is thus obligatory, since
it is the foundation for participating in a living, networked, globally
connected culture.
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