Baudrillard and Jameson - 1 Minute & 5 Minute

Jean Baudrillard’s – Explained in 1 Minute

 

Jean Baudrillard is a 20^th Century philosopher, his most famous work being Simulacra and the Hyper Real. Simulacra is the process in which a representation of something comes to replace the thing which is actually being represented. The representation becomes more important than the real thing. Furthermore, Hyperreality is the division between ‘real’ and simulation has collapsed, therefore an illusion of an object is no longer possible because the real object is no longer there. An example is celebrities who reach a point at which every aspect of their lives is taken care of by someone else who are said to be surrounded by the hyper real world. They lose the ability to interact with people on a normal level and ‘normal’ people are considered to follow these icons and try to copy. This is a common case in which someone has become more engaged in the hyper real than the actual real world.

 

Fredric Jameson – Explain in 5 Minutes

 

Fredric Jameson put forward that postmodernity is the merging of all discourse into an undistinguishable whole, being the result of the colonisation of the cultural sphere which had retained at least partial autonomy during the prior modernist era. He was a follower of Adorno and Horkheimer’s analysis of the cultural industry, Jameson discussing his critical analysis of film, narrative and visual arts alongside his philosophical work.

Jameson has two well-known theories based on the characterisation of postmodernism being; pastiche and historicity. He argued that parody was replaced by pastiche (collage of juxtaposition without a normative ground). He also argued that postmodernity suffers from a crisis in historicity

 “There no longer seems to be an organic relationship between the American history we learn from school and the lived, current experience of everyday life.”

 Explaining simply Jameson believed that history was a reputation of itself and so history itself is lost, with no originality as copies are created upon copies.    

Explain

I explainede these theories to my sister, who

 

 

 

Film Case Study

This is How we Do - Case study (music video)

Modernism vs Postmodernism

Postmodernism Film Notes

Profile of Theorist

Lady GaGa - Postmodernism

General Research - Postmodernism and Music Videos

How are music videos postmodern? You need to begin to think about music videos as a postmodern medium/text. Do some general research into postmodernism and the music video.

Postmodernism from wmorris

- Postmodernism can be expressed through many forms of media. However it is not always clear which music videos are and which arent postmodern due to there being no real consensus, it is purely what one person thinks. 
- Postmodernism can be shown visually via presence of postmodern techniques such as: Parody, Playfulness, Pastiche, Intertextuality, Narcissism, Hyper Consciousness etc
- Example: Who's Laughing Now - Jessie J ... The singer plays many characters which are stereotypical. This demonstrates hyper consciousness as it reminds audiences that what they are seeing isn't real. 
- The characters show narcissism due to exaggerating their image and actions in music videos.
-  An idea of intertexual references can be seen as relating to Mean Girls due to the 'popular girls' being dressed similar and accordingly to the film, song and narrative. Music videos usually use a lot of intertextual references during the songs such as similar scenes from films or placing names in the songs themselves. 
- Hyper Reality is used throughout music videos when the shots jump cut from the artist or character as a young child to how they are now as an adult. It can be seen as postmodern as it confuses the audience as to what is real and what is either a flashback or product of imagination. 
- Postmodern music videos are usually playful due to the exaggerated and funny scenes shown within them which can be argued to challenge certain social ideas. 
- In music videos stereotypes are over used and exaggerated in order to make characters clear to the audience. 

G325 - 1B

AS MEDIA BLOG LINK

This is a link to my AS Blog which will aid me in answering Section A, Question 1A & Question 1B...

http://gracearnellg321.blogspot.co.uk/

POSTMODERNISM DEFINITION

POSTMODERNISM

pəʊstˈmɒdəˌnɪz(ə)m/

noun

noun: postmodernism; noun: post-modernism

A late 20th-century style and concept in the arts, architecture, and criticism, which represents a departure from modernism and is characterized by the self-conscious use of earlier styles and conventions, a mixing of different artistic styles and media, and a general distrust of theories.